The CRO Spotlight Podcast examines the CRO role from both sides — the companies that hire them and the leaders who take the seat. Host Warren Zenna, founder of CRO Collective and author of “What Chief Revenue Officers Actually Do,” brings diagnostic frameworks and pattern recognition from working both sides of the equation to every conversation.
Latest Episodes
Why Good CROs Get Fired with Sam Jacobs
In this episode of CRO Spotlight, Warren Zenna sits down with Sam Jacobs, the visionary Founder and CEO of Pavilion. They dive deep into Sam’s extensive background as ...
How Misaligned Software Metrics Ruined B2B Sales and How to Fix It with MK Marsden
In this episode of CRO Spotlight, Warren Zenna sits down with MK Marsden, CEO of Sales-Sleuth, to diagnose the root causes of the modern B2B sales crisis. They explore...
How Salesforce is Approaching the AI CRM Transformation with Kris Billmaier
In this episode of the CRO Spotlight podcast, Warren Zenna hosts Kris Billmaier, EVP & GM of Agentforce Sales at Salesforce to discuss how the traditional CRM interfac...
CRO Hiring Potholes & The Shift to RevOps with Mark Roberge
In this episode of the CRO Spotlight podcast, Warren Zenna sits down with Mark Roberge of Stage Two Capital to dissect the inflection points of scaling a go-to-market ...
The Fractional CRO Debate & Getting Sh!t Done with Neil Weitzman
In this episode of the CRO Spotlight podcast, Warren Zenna sits down with Neil Weitzman, Founder of weitzmanGTM, to tackle the fractional CRO debate head-on. They exam...