All Episodes
Displaying episodes 1 - 30 of 45 in total
Revenue Operations, CROs and Treating Customers like your Children with Dana Therrien
In this episode of the CRO Spotlight podcast, host Warren Zenna dives into the critical role of Chief Revenue Officers (CROs) with special guest Dana Therrien, Head of...
How CROs can use Negotiation Skills to Build Aligned Organizations - with Sanjay Yadav
In this episode of The CRO Spotlight Podcast, Warren Zenna welcomes Sanjay Yadav, expert negotiation and sales training consultant, to the podcast. With over 26 years ...
Brand Safety, AdTech and the death of the Cookie with Joe Zappa
Join Warren Zenna, founder and CEO of the CRO Collective, in another episode of the CRO Spotlight Podcast. This week, Warren engages in a thought-provoking discussion ...
RevTech and Silos - How to Manage the Tech Stack Morass with Sandy Robinson
Join Warren Zenna, founder and CEO of the CRO Collective, as he dives into the world of revenue success in this episode of the CRO Spotlight Podcast. In this engaging ...
Parallels in Misalignment in Business and Education with Bob McDowell
Join Warren Zenna, founder and CEO of the CRO Collective, for another enlightening episode of the CRO Spotlight Podcast. In this installment, Warren welcomes Bob McDow...
Musings on the Value of Change, Technology and Innovation and of course AI - with Tom Goodwin.
Welcome to the CRO Spotlight Podcast, where we delve into the strategies, insights, and challenges of achieving sustainable and scalable growth in today's dynamic busi...
The Power of establishing thought Leadership with Steve MacDonald
Welcome back to the CRO Spotlight Podcast! In today's episode, we delve into the world of content marketing and thought leadership strategies with a special focus on c...
Who Owns Go-To-Market? CMO or CRO? With Anastasia Pavlova
Welcome to the CRO Spotlight Podcast! In this episode, we dive into an insightful conversation between host Warren Zenna and guest Anastasia Pavlova, a seasoned CMO an...
The Evolution of OKRs: How to Inspire your teams to become Leaders with Paul Niven & Chris Wollerman
Welcome to the CRO Spotlight Podcast! In this episode, we dive into the world of chief revenue officers and organizational growth with a focus on goal setting and OKRs...
Why Chief Revenue Officers are the most critical role in B2B with Tamara McMillen
Welcome to the CRO Spotlight Podcast! In this episode, we dive into the world of revenue operations with our special guest, Tamara McMillen. Get ready to explore the ...
Building a Marketplace of Expertise for a World of Complacency with Julia Nimchinski
Welcome to the CRO Spotlight Podcast! In today's episode we delve into a thought-provoking conversation between Warren Zena, CEO of the CRO Collective, and Julia Nimch...
The Role of Chief Revenue Officer and how to resist the pull of Sales with Duane DuFault
Welcome back to another episode of the CRO Spotlight Podcast! In today's episode, we dive deep into the world of Chief Revenue Officers (CROs) and their impact on B2B ...
From Oil Changes to Global Revenue Enablement leadership: how grit, tenacity, and self determination builds endless possibilities
Welcome to the CRO Spotlight Podcast! In this episode, we delve into the dynamic world of revenue enablement with special guest Teri Long, VP of Sales and Revenue Enab...
Death of the salesman? - Two old salts reminisce on door to door hustle and the lost art of relationship building
Welcome back to the CRO Spotlight Show! In today's episode, Jim Wexler joins the show and we dive into the realm of sales and the importance of genuine connections in ...
Value Selling Methodology: Empowering Customer-Facing Teams for Consistent Conversations
Welcome back to another episode of the CRO Spotlight Show, where we dive deep into the world of sales and revenue optimization. In today's episode, we have the pleasur...
Sales Leadership: Understanding the Shift from Head of Sales to Chief Revenue Officer
Welcome back to CRO Spotlight Show, the podcast where we delve into the world of sales, startups, and revenue growth. In today's episode, we explore the complexities o...
Do CRO Robots Dream of Sales Funnels? How AI will change the life of CROs forever with Heidi Messer
In the latest episode of the CRO Spotlight Podcast, we talk with Hiedi Messer, Founder and CEO of Collective[i] an AI-enabled revenue forecasting platform.This episode...
Using Leverage to Activate Revenue Function Alignment, w/ Kevin “KD” Dorsey
In this indepth episode, I spoke to the great Kevin KD Dorsey about how "revenue" is distinct from Sales and how Revenue Functions can activate their partnerships to m...
Do Customer-Centric RevOps Leaders Make Better CROs?
In this great episode of the CRO Spotlight Podcast, we talk to Jackie Rousseau-Anderson, CRO of BlueConic about how data analytics leaders make great CROs - and how th...
The Rise of RevOps and The Data Driven CRO
In this episode of the CRO Spotlight Podcast, we are joined by Rosalyn Santa Elena, Founder, and CEO of The RevOps Collective. Rosalyn is the leading voice in the RevO...
Understanding the Revenue Function as a CRO with Steven Schmidt
During this episode of the CRO Spotlight show, Warren chats with Steve Schmidt who shares his experience as a Chief Revenue Officer (CRO) and discusses the importance ...
The Evolution of Prospecting with Mike Schumann
How do you prospect in a declining market? Prospecting is evolving. Top of funnel pipeline creation is essential to enabling growth but the strategies that worked yest...
How Publishers manage revenue in an automated world, With Rob Beeler
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
What's Different About Selling A Service, With Greg Lewis
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30 What's fundamentally different about selling a service vs selling a ...
An Alternative To Hopes and Dreams, With Eddie Reynolds
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30 It's time to talk about some likely neglected parts of your revenue ...
Fundamental Insights on Succeeding as a CRO, With Scott Stouffer
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30 CRO is a new job title, but that doesn't mean there's a lack of know...
Knowing Your Numbers, With Ray Rike
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30 Metrics are essential to measure, manage, and predict performance in...
Stumble-Proof Your First CRO Role, With Stephanie Valenti
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30 Regardless of your department, stepping up and out of it into the C-...
The Strategies You Need to Scale, With Nancy Maluso
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30 The more your company scales in size, the more it needs to scale in ...
Making CRO Without Sales Experience, With Serkan Honeine
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30 Although it's hotly debated, sales leadership seems to be emerging a...