All Episodes
Displaying 1 - 20 of 80 in total
Target Accounts, Intent Signals & Marketing Alignment with Jaime Ruhl
Jaime Ruhl, CRO at Emergn, joins Warren Zenna to explore how a sales leader becomes a strategic revenue architect in a product‑centric consulting firm. She explains st...
Hamburgers, Revenue Engines and CRO Success with Adam Crandall
In this episode of CRO Spotlight, Warren Zenna speaks with Adam Crandall, CRO at Addtronics, about his journey from VP of Sales to Chief Revenue Officer in a private e...
What do Marshmallows have to do with CRO Success? Competency Assessment Breakthroughs with Lindsay Guzowski
In this episode of CRO Spotlight, host Warren Zenna sits down with Lindsay Guzowski, CEO at The Crucible, to explore the power of targeted competency assessments for c...
Shopify Org Design and Why CROs Must Get Technical with Bobby Morrison
In this episode of CRO Spotlight, Warren Zenna sits down with Bobby Morrison, Chief Revenue Officer at Shopify, to explore how the CRO role has evolved beyond traditio...
Building Scalable Revenue Operations from the Ground Up with Jessica Robertson
On this episode of CRO Spotlight, host Warren Zenna sits down with lighting-rod revenue leader Jessica Robertson, Chief Revenue Officer at Orbb. After first connecting...
Marketing’s Identity Crisis & Unified Revenue Leadership with Emma Clayton
In this episode of CRO Spotlight, host Warren Zenna welcomes Emma Clayton, C-Suite Strategic & Commercial Leadership Consultant at Be Brilliant Consultancy. With 27 ye...
Essential CRO Competencies for PE-Backed Companies with Joe Gravino
In this episode of CRO Spotlight, Warren Zenna sits down with Joe Gravino, Principal at Falcon Partners. They explore how private equity–backed firms identify and depl...
What CRO Recruiters Look for in Top Revenue Leaders with Wayne Starritt
Hiring the right Chief Revenue Officer can make or break a company's growth trajectory. In this episode, Warren Zenna and Wayne Starritt unpack the systemic issues beh...
Simplifying Revenue Operations & Navigating PE Pressures with John E. Lepto IV
In this episode of CRO Spotlight, host Warren Zenna welcomes John E. Lepto IV for a deep dive into current revenue leadership challenges. Their insightful conversation...
Finding Gold in Dirty Data & Creating Consistency with Guy Rubin
On this engaging episode of CRO Spotlight, host Warren Zenna sits down with Guy Rubin, Founder and CEO at Ebsta, to dissect the evolving CRO role. They explore the cha...
Future of Data Automation and the Death of the CRM with Elio Narciso
Warren Zenna welcomes Elio Narciso on CRO Spotlight as they dive deep into the challenges of data overload in today’s sales environments. They explore how manual tasks...
Data Capture and AI-Driven Revenue Intelligence with Janis Zech
In this episode of the CRO Spotlight podcast host Warren Zenna connects with Janis Zech, Co-Founder and CEO at Weflow. They explore the rising significance of the Chie...
Navigating the Spectrum of CRO Responsibilities with Rich Sutton
In this episode of CRO Spotlight, host Warren Zenna welcomes Rich Sutton, Co-Founder at DM&RS Advisory, for a deep dive into the evolving CRO role. Rich shares his unc...
The Long Game in Software Services with Alex Asianov and Jonathan Blessing
In this episode of CRO Spotlight, host Warren Zenna welcomes Alex Asianov and Jonathan Blessing of DOOR3 for a deep dive into their company’s 22-year journey through t...
Navigating the Intangibles of the CRO Role with Steve Kost
In this engaging episode of CRO Spotlight, host Warren Zenna sits down with seasoned executive Steve Kost to explore the intricate world of revenue leadership. Their c...
Enterprise Revenue Models and AI-Driven Efficient Growth with Justin Shriber
In this episode of CRO Spotlight, host Warren Zenna welcomes Justin Shriber, CEO of BoostUp.ai, for a deep dive into the evolution of sales technology and enterprise r...
Musings on AI, Thermometers and Borrowed Structure
In this episode, Warren Zenna dives deep into the often-overlooked challenges of leadership, particularly for Chief Revenue Officers (CROs). He explores the immense co...
AI-Enhanced Social Selling and LinkedIn Strategies with Brynne Tillman
In this episode of the CRO Spotlight Podcast, host Warren Zenna is joined by LinkedIn expert Brynne Tillman to explore how AI and LinkedIn Sales Navigator are revoluti...
Unlocking the Power of the CRO-CFO Alliance with Eric Steele and Larry Earl
In this episode of CRO Spotlight, host Warren Zenna engages with Eric Steele, Chief Revenue Officer, and Larry Earl, Chief Financial Officer at SIB, to explore the int...
Psychology, Social Selling, and LinkedIn Strategy with Chelsea Olsen
In this episode of CRO Spotlight, host Warren Zenna interviews Chelsea Olsen, founder of CLOHZ, who specializes in helping businesses enhance their sales pipelines thr...