All Episodes
Displaying 1 - 20 of 89 in total
Vetting the CRO Role & Avoiding the "VP of Sales" Trap with Mike Price
In this episode, Warren Zenna sits down with Mike Price, CRO at DTEX Systems, to explore the critical evolution from a functional salesperson to a holistic business le...
Building the Machine & Guarding the Culture with Christian Gerron
In this episode of CRO Spotlight, Warren Zenna sits down with Christian Gerron, Chief Revenue Officer at StackAdapt. They dive into the complexities of the programmati...
Leadership Structures & AI at $1B Scale with Steven Birdsall
In this CRO Spotlight episode, host Warren Zenna sits down with Steven Birdsall, CRO at Alteryx, to unpack a sweeping leadership transition and how a newly formed C‑su...
Value Engineering & The ROI Discovery Process with Mike Genstil
In this episode of the CRO Spotlight, Warren Zenna welcomes Mike Genstil, CEO at ValueCore, to discuss a critical inefficiency in modern sales: the "value gap." Mike e...
From BDR to CRO: Building Cross-Functional GTM with Michael Maimone
Warren Zenna sits down with Michael Maimone, CRO at LucidLink, to unpack his journey from BDR to enterprise sales leader to CRO. Michael shares how his time at IBM, Ma...
AI Hype VS Reality with Ryan Staley
Warren Zenna hosts Ryan Staley, Founder and CEO at Whale Boss, to separate AI spectacle from strategic value for revenue leaders. They explore where the technology tru...
Punching Yourself in the Face and Secret CRO Roles with Andy Mowat
In this episode of CRO Spotlight, host Warren Zenna sits down with Andy Mowat, Founder of Whispered, to explore the challenges of landing the ideal Chief Revenue Offic...
GTM Differentiation & Decision Velocity with Amy Hsuan
Warren Zenna sits down with Amy Hsuan, Chief Customer & Revenue Officer at Mixpanel, to unpack what a truly unified revenue engine looks like. Amy shares how org desig...
The Art and Science of Sales Compensation Plans with Dana Therrien
In this episode of CRO Spotlight, Warren Zenna welcomes back Dana Therrien, Vice President at Anaplan and a leading expert in sales compensation strategies. Dana share...
Target Accounts, Intent Signals & Marketing Alignment with Jaime Ruhl
Jaime Ruhl, CRO at Emergn, joins Warren Zenna to explore how a sales leader becomes a strategic revenue architect in a product‑centric consulting firm. She explains st...
Hamburgers, Revenue Engines and CRO Success with Adam Crandall
In this episode of CRO Spotlight, Warren Zenna speaks with Adam Crandall, CRO at Addtronics, about his journey from VP of Sales to Chief Revenue Officer in a private e...
What do Marshmallows have to do with CRO Success? Competency Assessment Breakthroughs with Lindsay Guzowski
In this episode of CRO Spotlight, host Warren Zenna sits down with Lindsay Guzowski, CEO at The Crucible, to explore the power of targeted competency assessments for c...
Shopify Org Design and Why CROs Must Get Technical with Bobby Morrison
In this episode of CRO Spotlight, Warren Zenna sits down with Bobby Morrison, Chief Revenue Officer at Shopify, to explore how the CRO role has evolved beyond traditio...
Building Scalable Revenue Operations from the Ground Up with Jessica Robertson
On this episode of CRO Spotlight, host Warren Zenna sits down with lighting-rod revenue leader Jessica Robertson, Chief Revenue Officer at Orbb. After first connecting...
Marketing’s Identity Crisis & Unified Revenue Leadership with Emma Clayton
In this episode of CRO Spotlight, host Warren Zenna welcomes Emma Clayton, C-Suite Strategic & Commercial Leadership Consultant at Be Brilliant Consultancy. With 27 ye...
Essential CRO Competencies for PE-Backed Companies with Joe Gravino
In this episode of CRO Spotlight, Warren Zenna sits down with Joe Gravino, Principal at Falcon Partners. They explore how private equity–backed firms identify and depl...
What CRO Recruiters Look for in Top Revenue Leaders with Wayne Starritt
Hiring the right Chief Revenue Officer can make or break a company's growth trajectory. In this episode, Warren Zenna and Wayne Starritt unpack the systemic issues beh...
Simplifying Revenue Operations & Navigating PE Pressures with John E. Lepto IV
In this episode of CRO Spotlight, host Warren Zenna welcomes John E. Lepto IV for a deep dive into current revenue leadership challenges. Their insightful conversation...
Finding Gold in Dirty Data & Creating Consistency with Guy Rubin
On this engaging episode of CRO Spotlight, host Warren Zenna sits down with Guy Rubin, Founder and CEO at Ebsta, to dissect the evolving CRO role. They explore the cha...
Future of Data Automation and the Death of the CRM with Elio Narciso
Warren Zenna welcomes Elio Narciso on CRO Spotlight as they dive deep into the challenges of data overload in today’s sales environments. They explore how manual tasks...