The CRO Spotlight Podcast examines the CRO role from both sides — the companies that hire them and the leaders who take the seat. Host Warren Zenna, founder of CRO Collective and author of “What Chief Revenue Officers Actually Do,” brings diagnostic frameworks and pattern recognition from working both sides of the equation to every conversation.
Latest Episodes
How to Hold the CRO Seat for 6 Years with Jeff Perry
In this episode of the CRO Spotlight podcast, Warren Zenna sits down with Jeff Perry, Chief Revenue Officer at Carta, to unpack the harsh realities of modern revenue l...
From Top-Down Sales to AI-Led PLG with Matthew Darrow
In this episode of the CRO Spotlight podcast, Warren Zenna hosts Matthew Darrow, CEO at Vivun, to discuss why slapping artificial intelligence onto legacy software is ...
Temporary Scaffolding and Why Traditional Org Charts Fail with Joey Gilkey
In this episode of CRO Spotlight, host Warren Zenna sits down with Joey Gilkey, CEO at TitanX, to dismantle the outdated strategies infecting modern revenue organizati...
Why Good CROs Get Fired with Sam Jacobs
In this episode of CRO Spotlight, Warren Zenna sits down with Sam Jacobs, the visionary Founder and CEO of Pavilion. They dive deep into Sam’s extensive background as ...
How Misaligned Software Metrics Ruined B2B Sales and How to Fix It with MK Marsden
In this episode of CRO Spotlight, Warren Zenna sits down with MK Marsden, CEO of Sales-Sleuth, to diagnose the root causes of the modern B2B sales crisis. They explore...