CRO Spotlight

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30 In a sales career spanning 5 decades you see a lot change, and a lot stay the same. Get ready to hear the most important parts of both. In this episode Lupe is joined by John Smibert, co-author of The Wentworth Prospect. In this episode Lupe and John talk about revenue operation in the pre-CRO days, the role of culture in change, what both sides of the table must consider when filling the CRO seat, plus the power of storytelling and selling the outcome. 🔗 LINKS Connect with John on LinkedIn. His book is called The Wentworth Prospect and you'll find it on Amazon here. Find Lupe on LinkedIn. Empower your sales pros transform their sales. Find out more about the Create Pipeline course here. This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30