Fundamental Insights on Succeeding as a CRO, With Scott Stouffer
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CRO is a new job title, but that doesn't mean there's a lack of knowledge on how to succeed as one.
In this episode, Warren and Lupe are joined by Scott Stouffer, CEO and Founder at scaleMatters. Join them as they discuss a key thing sales-centric CROs are often light on (and what landed them in that CRO seat), how to stop throwing money away by finding your product-market-message fit faster, the problem with data, bringing the whole team in on experimenting, what we're forgetting when we embrace failure, why you need a safe environment to improve the company, and the two things Scott would ask when interviewing for a CRO role.
🔗 LINKS
Connect with Scott on LinkedIn, or by email. scaleMatters' podcasts are The Data Room, and Go To Market Excellence.
You'll find Warren and Lupe on LinkedIn too.
Be CRO-ready from day 1 with Warren's CRO Accelerator course here.
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
CRO is a new job title, but that doesn't mean there's a lack of knowledge on how to succeed as one.
CRO is a new job title, but that doesn't mean there's a lack of knowledge on how to succeed as one.
In this episode, Warren and Lupe are joined by Scott Stouffer, CEO and Founder at scaleMatters. Join them as they discuss a key thing sales-centric CROs are often light on (and what landed them in that CRO seat), how to stop throwing money away by finding your product-market-message fit faster, the problem with data, bringing the whole team in on experimenting, what we're forgetting when we embrace failure, why you need a safe environment to improve the company, and the two things Scott would ask when interviewing for a CRO role.
🔗 LINKS
Connect with Scott on LinkedIn, or by email. scaleMatters' podcasts are The Data Room, and Go To Market Excellence.
Be CRO-ready from day 1 with Warren's CRO Accelerator course here.
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
